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Item Details
Title:
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HOSPITALITY MARKETING
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By: |
Ken Kaser, Jackie Freeman |
Format: |
Paperback |
List price:
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£51.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
053843208X |
ISBN 13: |
9780538432085 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
5 October, 2001 |
Pages: |
320 |
Synopsis: |
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities. |
Publication: |
US |
Imprint: |
South Western Educational Publishing |
Returns: |
Returnable |
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