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Item Details
| Title:
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RETAIL MERCHANDISING
CONSUMER GOODS AND SERVICES |
| By: |
John Williams Wingate, Harland E. Samson, Wayne G. Little |
| Format: |
Hardback |
| List price:
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£67.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538613262 |
| ISBN 13: |
9780538613262 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
30 July, 1992 |
| Edition: |
11th Revised edition |
| Pages: |
640 |
| Synopsis: |
Now featuring full-colour photographs, the 11th edition of this text has been revised to stay current with the world of merchandizing. Two continuing projects: developing a business plan and developing a career plan, provide opportunities for users to practice what they have learned. This textbook focuses on the field of retail merchandizing from a business management point of view. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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