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Item Details
| Title:
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PRINCIPLES OF MARKETING
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| By: |
Charles W. Lamb, etc., Joe Hair |
| Format: |
Hardback |
| List price:
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£20.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538829826 |
| ISBN 13: |
9780538829823 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 August, 1994 |
| Edition: |
2nd Revised edition |
| Pages: |
928 |
| Synopsis: |
This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises. |
| Illustrations: |
glossary, indexes |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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