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Item Details
| Title:
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RETAILING
INTEGRATED RETAIL MANAGEMENT |
| By: |
James R. Ogden, Denise T. Ogden |
| Format: |
Hardback |
| List price:
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£80.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0618223452 |
| ISBN 13: |
9780618223459 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
9 February, 2004 |
| Pages: |
544 |
| Synopsis: |
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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