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Item Details
| Title:
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THE MARKETING BLUEPRINT
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| By: |
Christine Ennew |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0631187154 |
| ISBN 13: |
9780631187158 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
30 March, 1993 |
| Series: |
Business Blueprints S. |
| Pages: |
264 |
| Description: |
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. |
| Synopsis: |
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. |
| Illustrations: |
0 |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Returnable |
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