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Item Details
Title:
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THE WIDE LENS
A NEW STRATEGY FOR INNOVATION |
By: |
Ron Adner |
Format: |
Paperback |
List price:
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£16.99 |
Our price: |
£12.40 |
Discount: |
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You save:
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£4.59 |
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ISBN 10: |
0670921688 |
ISBN 13: |
9780670921683 |
Availability: |
Usually dispatched within 1-2 days.
Delivery
rates
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Stock: |
Currently 4 available |
Publisher: |
PENGUIN BOOKS LTD |
Pub. date: |
1 March, 2012 |
Pages: |
288 |
Description: |
Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. |
Synopsis: |
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win. |
Publication: |
UK |
Imprint: |
Portfolio Penguin |
Returns: |
Returnable |
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Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
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All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
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