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Item Details
Title: GROCERY REVOLUTION
THE NEW FOCUS ON THE CONSUMER
By: Barbara E. Kahn, Leigh McAlister
Format: Paperback

List price: £23.49


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0673998800
ISBN 13: 9780673998804
Publisher: PEARSON EDUCATION (US)
Pub. date: 22 January, 1997
Pages: 250
Description: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Synopsis: This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.
Illustrations: ch.
Publication: US
Imprint: Longman Inc
Returns: Returnable
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