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Item Details
| Title:
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BRAND NEW CHINA
ADVERTISING, MEDIA, AND COMMERCIAL CULTURE |
| By: |
Jing Wang |
| Format: |
Electronic book text |
| List price:
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£29.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0674044827 |
| ISBN 13: |
9780674044821 |
| Publisher: |
HARVARD UNIVERSITY PRESS |
| Pub. date: |
1 January, 2008 |
| Pages: |
432 |
| Synopsis: |
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
| Publication: |
US |
| Imprint: |
Harvard University Press |
| Returns: |
Non-returnable |
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