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Item Details
| Title:
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WORLD CLASS
THRIVING AT HOME IN THE GLOBAL ECONOMY |
| By: |
Rosabeth Moss Kanter |
| Format: |
Hardback |
| List price:
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£17.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0684811294 |
| ISBN 13: |
9780684811291 |
| Publisher: |
SIMON & SCHUSTER LTD |
| Pub. date: |
1 January, 1995 |
| Pages: |
416 |
| Description: |
Shows how small and medium-sized companies, local governments and city planners can benefit from globalization at the local level. The book explores why emerging companies have to be "born global" to keep their domestic business, and how apparent problems can be turned to advantage. |
| Synopsis: |
The frontier of business growth is shifting from the giants to small and medium-sized enterprises. This book shows how these new pioneers can collaborate, innovate and export. It shows why emerging companies in new technology fields have to be "born global" just to keep their domestic business, why it is so important to act quickly, and how many apparent problems (such as outside ownership of local companies) can be turned to advantage. The book also looks at the development of local communities - cities, boroughs and towns everywhere are developing their own strategic plans and foreign policies - and shows the three ways communities can succeed, explaining how to apply the lessons outlined. |
| Publication: |
UK |
| Imprint: |
Simon & Schuster Ltd |
| Returns: |
Non-returnable |
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