| Title:
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INTRODUCTION TO MEDIA COMMUNICATIONS
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| By: |
J.Jay Black, Jennings Bryant, Susan Thompson |
| Format: |
Paperback |
| List price:
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£65.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0697327159 |
| ISBN 13: |
9780697327154 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 October, 1997 |
| Edition: |
5th Revised edition |
| Pages: |
448 |
| Language: |
English, Multiple languages |
| Description: |
Looks at the explosive world of electronic communication, and gives students a perspective from which to view media world. This work features a separate chapter on theory to develop student's understanding. |
| Synopsis: |
This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length. |
| Illustrations: |
Illustrationssome col.), facsims.(some col.),ports.(some col.) |
| Publication: |
US |
| Imprint: |
Brown (William C.) Co ,U.S. |
| Returns: |
Non-returnable |