VETERINARY BUSINESS AND ENTERPRISE by Colette Henry ( 9780702050121 )

Item Details

Title:

VETERINARY BUSINESS AND ENTERPRISE
THEORETICAL FOUNDATIONS AND PRACTICAL CASES

By:

Colette Henry

Format:

Paperback

List price:

£45.99

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£41.39

Discount:

10% off

You save:

£4.60

ISBN 10:

0702050121

ISBN 13:

9780702050121

Availability:

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Publisher:

ELSEVIER HEALTH SCIENCES

Pub. date:

24 October, 2013

Pages:

190

Description:

Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases.

Synopsis:

Contents List of Figures List of Tables List of Contributors Acknowledgements Foreword Chapter 1 Introduction Colette Henry (Royal Veterinary College) Part I: Theoretical Foundations Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions versus evidence Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch University, University of Edinburgh & University of Bristol) Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice Liz Mossop (University of Nottingham) Chapter 4 Leadership and Management in Veterinary Practice Brian Faulkner (Front Foot Veterinary Consultancy) Chapter 5 Veterinary Business Management: An Ethical Approach to Managing People and Practices Lorna Treanor & Martin Whiting (University of Ulster & Royal Veterinary College) Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland Robert Smith & Martin Whiting (The Robert Gordon University & Royal Veterinary College) Chapter 7 Applying Marketing Theory to Veterinary Practice Andrew Morton (The Marketing Institute) Chapter 8 Brand Identity: Building a Veterinary Hospital Brand Cathy R. Coates (University of Bristol) Chapter 9 Veterinary Field Expertise and Knowledge Exchange Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson (University of Newcastle) Part II: Practical Cases Chapter 10 Ellie Prior: Starting out in practice Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary College, University of Bristol & University of East Anglia) Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural Areas Izzy Warren-Smith (Harper Adams University College) Chapter 12 Cromlyn Vets: Where to now? Colette Henry (Royal Veterinary College) Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand? Lynn Hill (University of Bristol) Chapter 14 Cascade Veterinary Practice: Changing times Adele Feakes & Diane Whatling (University of Adelaide) Chapter 15 Northgate Veterinary Clinic: A new lease of life? Adele Feakes & Diane Whalting (University of Adelaide) Chapter 16 Parasol Kennels: Innovative Animal Housing Christopher Brown & Jane Taylor (University of Hertfordshire) Index

Illustrations:

Illustrated

Publication:

Imprint:

W B Saunders Co Ltd

Returns:

Returnable

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