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Item Details
Title: CUSTOMER AND BRAND MANAGER PERSPECTIVES ON BRAND RELATIONSHIPS
A CONCEPTUAL FRAMEWORK
By: Colin Jeavons, Mark Gabbott, L.De Chernatony
Format: Paperback

List price: £8.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0704424959
ISBN 13: 9780704424951
Publisher: UNIVERSITY OF BIRMINGHAM
Pub. date: 15 December, 2004
Pages: 30
Illustrations: Illustrations
Publication: UK
Imprint: University of Birmingham
Returns: Non-returnable
Some other items by this author:
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CRITICAL ISSUES IN BRAND MANAGEMENT (PB)
DEVELOPMENT (PB)
HOW ORGANISATIONS IDENTIFY AND PRESERVE SERVICES' BRANDS VALUES (HB)
INTERRELATIONSHIPS AND INTERACTIONS BETWEEN BRANDS (HB)
NEW LABOUR (PB)
SERVICE INDUSTRIES MARKETING
SERVICE INDUSTRIES MARKETING
SERVICE INDUSTRIES MARKETING (HB)
SERVICE INDUSTRIES MARKETING (PB)
SERVICES BRANDING (PB)
SERVICES MARKETING MANAGEMENT
SERVICES MARKETING MANAGEMENT (PB)
THE EFFECT OF BRAND EXTENSION STRATEGIES UPON BRAND IMAGE (PB)
THE NATURE AND MARKETING OPPORTUNITIES, FOR TRUSTED BRANDS (HB)
THE VALUE OF TRIANGULATION (PB)
USER'S GUIDE TO THE VAX/VMS OPERATING SYSTEM (HB)
WOULD A BRAND SMELL ANY SWEETER BY A CORPORATE NAME (PB)

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