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Item Details
Title: HISTORY OF LONGMANS AND THEIR BOOKS 1724-1990
LONGEVITY IN PUBLISHING
By: Asa Briggs
Format: Hardback

List price: £45.00


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ISBN 10: 0712348735
ISBN 13: 9780712348737
Publisher: THE BRITISH LIBRARY PUBLISHING DIVISION
Pub. date: 1 April, 2008
Pages: 612
Description: Longmans is the oldest commercial publisher in the UK founded in London in 1724 by Thomas Longman. The author tells its history within the context not only of the book trade, but also of national and international social, economic, intellectual and cultural history.
Synopsis: Longmans is the oldest commercial publisher in the UK founded in London in 1724 by Thomas Longman. Asa Briggs' history is told within the context not only of the book trade, but also of national and international social, economic, intellectual and cultural history. It tells of the people who ran the firm, the principles they held to and their success as entrepreneurs. From the start the Longmans chose titles likely to have a long life. These included Roget's "Thesaurus" and Gray's "Anatomy", which have gone through many editions. Early nineteenth-century Longman authors included William Wordsworth, Robert Southey and Sir Walter Scott, and by the middle of the century they had become a publishing 'Leviathan'.Late Victorian authors included Arthur Conan Doyle, Robert Louis Stevenson and H.Rider Haggard. Throughout its history the House of Longman has published a variety of important works, covering religion, law, medicine, science and sport and has been a major publisher of dictionaries and reference books. It has also been renowned for its educational publishing. In the 20th century it became increasingly international, with subsidiary companies all over the world.Questions of how, why, and with what effectiveness, are dealt with in the last chapters of this comprehensive and intiguing study.
Illustrations: 100 colour, 200 black and white
Returns: Returnable
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