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Item Details
Title: CALIFORNIA: DESIGNING FREEDOM
By: Justin McGuirk, Brendan McGetrick
Format: Paperback

List price: £24.95
Our price: £20.58
Discount:
17.5% off
You save: £4.37
ISBN 10: 071487423X
ISBN 13: 9780714874234
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 4 available
Publisher: PHAIDON PRESS LTD
Pub. date: 15 May, 2017
Pages: 240
Description: Chronicling the roots of Silicon Valley's impact on global contemporary design from the 1960s to the present day
Synopsis: This book examines California's enormous impact on contemporary design, from the counterculture of the 1960s to the tech culture of Silicon Valley. On a more expansive level, California: Designing Freedom explores the idea that California has pioneered tools of personal liberation - from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences. Californian products have influenced contemporary life across the globe to such an extent that in some ways we are all now Californians. Put simply, 'Designed in California' is the new 'Made in Italy'.
Publication: UK
Imprint: Phaidon Press Ltd
Returns: Returnable
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