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Item Details
| Title:
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SEARCH ENGINE ADVERTISING
BUYING YOUR WAY TO THE TOP TO INCREASE SALES |
| By: |
Catherine Seda |
| Format: |
Paperback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0735713995 |
| ISBN 13: |
9780735713994 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pages: |
368 |
| Description: |
Shows you how to get a prominent search-engine placement. This book outlines the strategy involved in buying the specific keyword positions that leads users directly to the page you want. It also describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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