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Item Details
Title:
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STRATEGIC SPORT COMMUNICATION
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By: |
Paul Pedersen, Kimberly S. Miloch, Pamela C. Laucella |
Format: |
Hardback |
List price:
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£57.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0736065245 |
ISBN 13: |
9780736065245 |
Publisher: |
HUMAN KINETICS PUBLISHERS |
Pub. date: |
1 May, 2007 |
Pages: |
408 |
Description: |
Introduces readers to the exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. This book offers an outline of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. |
Synopsis: |
"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication. |
Reader Age: |
From 18 To 99 |
Illustrations: |
25 black & white illustrations, 69 black & white halftones |
Publication: |
US |
Imprint: |
Human Kinetics Publishers |
Returns: |
Returnable |
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