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Item Details
| Title:
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B2B
HOW TO BUILD A PROFITABLE E-COMMERCE STRATEGY |
| By: |
Michael Cunningham |
| Format: |
Paperback |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0738205222 |
| ISBN 13: |
9780738205229 |
| Publisher: |
INGRAM PUBLISHER SERVICES US |
| Pub. date: |
16 May, 2002 |
| Pages: |
224 |
| Description: |
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet. |
| Synopsis: |
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet. |
| Publication: |
US |
| Imprint: |
Perseus Books |
| Returns: |
Returnable |
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