CASES IN ADVERTISING AND MARKETING MANAGEMENT by Edd C. Applegate, Art Johnsen ( 9780742538351 )

Item Details

Title:

CASES IN ADVERTISING AND MARKETING MANAGEMENT
REAL SITUATIONS FOR TOMORROW'S MANAGERS

By:

Edd C. Applegate, Art Johnsen

Format:

Hardback

List price:

£119.00

Our price:

£107.10

Discount:

10% off

You save:

£11.90

ISBN 10:

0742538354

ISBN 13:

9780742538351

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

ROWMAN & LITTLEFIELD

Pub. date:

12 October, 2006

Pages:

232

Synopsis:

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

Publication:

Imprint:

Rowman & Littlefield Publishers

Returns:

Returnable

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