THE FIRST MODERN CAMPAIGN by Gary A. Donaldson ( 9780742547995 )

Item Details

Title:

THE FIRST MODERN CAMPAIGN
KENNEDY, NIXON AND THE ELECTION OF 1960

By:

Gary A. Donaldson

Format:

Hardback

List price:

£101.00

Our price:

£90.90

Discount:

10% off

You save:

£10.10

ISBN 10:

074254799X

ISBN 13:

9780742547995

Availability:

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Stock:

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Publisher:

ROWMAN & LITTLEFIELD

Pub. date:

15 June, 2007

Pages:

210

Description:

Tells the story of Kennedy versus Nixon with an eye for political developments. This book shows why the whole political season that resulted in Kennedy versus Nixon is critical to understanding American politics.

Synopsis:

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Publication:

Imprint:

Rowman & Littlefield Publishers

Returns:

Returnable

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