POLITICAL POLLING by Jeffrey M. Stonecash ( 9780742561328 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

POLITICAL POLLING
STRATEGIC INFORMATION IN CAMPAIGNS

By:

Jeffrey M. Stonecash

Format:

Paperback

List price:

£38.00

Our price:

£34.20

Discount:

10% off

You save:

£3.80

ISBN 10:

0742561321

ISBN 13:

9780742561328

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

ROWMAN & LITTLEFIELD

Pub. date:

17 July, 2008

Edition:

2nd Revised edition

Series:

Campaigning American Style

Pages:

188

Description:

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Synopsis:

Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Publication:

Imprint:

Rowman & Littlefield Publishers

Returns:

Returnable

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