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Item Details
Title: TRANSNATIONAL AUDIENCES
MEDIA RECEPTION ON A GLOBAL SCALE
By: Adrian Athique
Format: Paperback

List price: £17.99
Our price: £16.19
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ISBN 10: 0745670229
ISBN 13: 9780745670225
Availability: Usually dispatched within 1-3 weeks.
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Publisher: POLITY PRESS
Pub. date: 1 April, 2016
Series: Global Media and Communication
Pages: 224
Description: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Synopsis: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Publication: UK
Imprint: Polity Press
Returns: Returnable
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