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Item Details
| Title:
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SCOTLAND - THE BRAND
THE MAKING OF SCOTTISH HERITAGE |
| By: |
David McCrone, etc., Angela Morris |
| Format: |
Paperback |
| List price:
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£14.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0748606157 |
| ISBN 13: |
9780748606153 |
| Publisher: |
EDINBURGH UNIVERSITY PRESS |
| Pub. date: |
1 January, 1995 |
| Pages: |
160 |
| Description: |
This study asks why heritage is so central to Scotland's definition of itself, and accounts for the heritage industry's rise within the context of Scottish culture. The authors take a covert look at those that influence the heritage industry, and at the consumers who demand it. |
| Synopsis: |
Selling Scottish heritage has been a boom industry since the Victorians took their holidays in the highlands. But what effect has this "Balmoralization of Scotland" had on its people and national identity? This work presents a study of the Scottish heritage industry. Asking why heritage is so central to Scotland's definition of itself and to that of others, it accounts for the heritage industry's rise at home and abroad within the context of Scottish culture. It takes a covert look behind the scenes at the drivers of the heritage machine, The National Trust for Scotland, the Scottish Tourist Board and Historic Scotland, and at the powerful lairds who influence the heritage industry directly or indirectly. This work explores the heritage consumers who demand new sources of entertainment and shows how heritage fits into their patterns of leisure, consumption and lifestyle. Written by three sociologists, this is a study of the meanings which consumers apply to their heritage, how heritage differs fundamentally from history and why such political and national importance is attached to a nation's quest for its heritage.This work is intended for use by students of tourism and heritage within sociology, cultural studies, history and tourism. |
| Illustrations: |
12 illustrations |
| Publication: |
UK |
| Imprint: |
Edinburgh University Press |
| Returns: |
Non-returnable |
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