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Item Details
| Title:
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VALUE PRICING
HOW TO PRICE PRODUCTS AND SERVICES |
| By: |
TONY FLETCHER |
| Format: |
hardback |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
074942043X |
| ISBN 13: |
9780749420437 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
25 June, 1997 |
| Series: |
MARKETING IN ACTION S. |
| Pages: |
224 |
| Description: |
This work provides a treatment of pricing, the setting of a price for goods and services. It contains information on pricing theories, and goes on to lay out a pricing methodology. It also sets pricing within the context of the overall aims of the organization. |
| Illustrations: |
FIGURES |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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