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Item Details
| Title:
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TOTAL INTEGRATED MARKETING
BREAKING THE BOUNDS OF THE FUNCTION |
| By: |
James Mac Hulbert, Noel Capon, Nigel F. Piercy |
| Format: |
Paperback |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
074944455X |
| ISBN 13: |
9780749444556 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 August, 2005 |
| Pages: |
368 |
| Description: |
Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Integrating marketing is imperative, from the top down, and with major functions: finance, operations, sales, R&D, customer service and HR. This book provides marketing tips that readers can easily adapt to their own businesses. |
| Synopsis: |
Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating 'Total Integrated Marketing', ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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