![](/Images/spacer.gif) |
![](/Images/menu_shadow.gif)
![](/Images/menu_shadow.gif)
|
![](/Images/spacer.gif) |
Item Details
Title:
|
THE HANDBOOK OF FIELD MARKETING
A COMPLETE GUIDE TO UNDERSTANDING AND OUTSOURCING FACE-TO-FACE DIRECT MARKETING |
By: |
Alison Williams, Roddy Mullin |
Format: |
Paperback |
![](/Images/divider_itemdetail_1a.gif)
List price:
|
£32.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
0749456264 |
ISBN 13: |
9780749456269 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
3 June, 2009 |
Pages: |
272 |
Description: |
The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling and demonstration, and mystery shopping. |
Synopsis: |
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. |
Publication: |
UK |
Imprint: |
Kogan Page Ltd |
Returns: |
Non-returnable |
|
|
|
![](/images/spacer.gif) |
![](images/menu_shadow2.gif)
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
![](/Images/menu_shadow2left.gif)
|
![](/Images/menu_shadow2left.gif)
|
|
![](/Images/spacer.gif) |