pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: THE HANDBOOK OF FIELD MARKETING
A COMPLETE GUIDE TO UNDERSTANDING AND OUTSOURCING FACE-TO-FACE DIRECT MARKETING
By: Alison Williams, Roddy Mullin
Format: Paperback

List price: £32.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0749456264
ISBN 13: 9780749456269
Publisher: KOGAN PAGE LTD
Pub. date: 3 June, 2009
Pages: 272
Description: The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling and demonstration, and mystery shopping.
Synopsis: If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Non-returnable
Some other items by this author:
BITE
BITE (HB)
COLIC & SLEEP SECRETS
FRAGMENTS (HB)
FREDDIE'S PRIVATES
FREDDIE'S PRIVATES (PB)
ISLE OF AXHOLME (PB)
MEDIAEVAL HUMBERSIDE (PB)
NORTH HOLDERNESS (PB)
OTHERWORLD TAROT
PINK CAT BLUE CAT (PB)
PREHISTORIC HUMBERSIDE (PB)
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING (PB)
PROMOTIONAL MARKETING (PB)
PUTTING CORPORATE PARENTING INTO PRACTICE
PUTTING CORPORATE PARENTING INTO PRACTICE (PB)
SALES PROMOTION
SALES PROMOTION (PB)
SHOPPERNOMICS
SHOPPERNOMICS
SHOPPERNOMICS
SHOPPERNOMICS
SHOPPERNOMICS
SHOPPERNOMICS
SHOPPERNOMICS (HB)
STAFF GUIDE TO THE CHILDREN'S HOMES STANDARDS AND REGULATIONS
STAFF GUIDE TO THE RESIDENTIAL SPECIAL SCHOOLS STANDARDS
STAFF GUIDE TO THE RESIDENTIAL SPECIAL SCHOOLS STANDARDS (PB)
THE HANDBOOK OF FIELD MARKETING
THERAPEUTIC LANDSCAPES (HB)
TRICKSTERS AND PRANKSTERS (PB)
VALUE FOR MONEY MARKETING (PB)
WITCH''S FOUNDLING
WITCH''S FOUNDLING (HB)

TOP SELLERS IN THIS CATEGORY
The Social Business Imperative (Paperback)
Pearson Education (US)
Our Price : £5.55
more details
The Sales Acceleration Formula (Hardback)
John Wiley & Sons Inc
Our Price : £15.33
more details
Predictable Revenue (Paperback)
Pebblestorm
Our Price : £10.76
more details
Fanatical Prospecting (Hardback)
John Wiley & Sons Inc
Our Price : £16.06
more details
The New Strategic Selling (Paperback)
Kogan Page Ltd
Our Price : £26.99
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 sales & marketing management


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket