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Item Details
| Title:
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HOW TO WRITE A MARKETING PLAN
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| By: |
John Westwood |
| Format: |
Electronic book text |
| List price:
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£9.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749467134 |
| ISBN 13: |
9780749467135 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 March, 2013 |
| Edition: |
4th Revised edition |
| Series: |
Creating Success |
| Pages: |
184 |
| Synopsis: |
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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