 |
|
|
Item Details
| Title:
|
CAMBRIDGE MARKETING HANDBOOK: PRODUCTS
|
| By: |
Tony Wilson |
| Format: |
Electronic book text |
| List price:
|
£12.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0749470763 |
| ISBN 13: |
9780749470760 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 December, 2013 |
| Series: |
Cambridge Marketing Handbooks |
| Pages: |
88 |
| Description: |
An accessible guide to the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle. |
| Synopsis: |
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both B2B and B2C contexts, the book examines the different emphasis that is needed for the different categories of product in each. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|