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Item Details
| Title:
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THE MANAGEMENT OF LUXURY
A PRACTITIONER'S HANDBOOK |
| By: |
Benjamin Berghaus (Editor), Gunter Mueller-Stewens (Editor), Sven Reinecke (Editor) |
| Format: |
Hardback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749471662 |
| ISBN 13: |
9780749471668 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 September, 2014 |
| Pages: |
488 |
| Description: |
Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost thought-leaders in the industry. |
| Synopsis: |
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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