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Item Details
| Title:
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KAPFERER ON LUXURY
HOW LUXURY BRANDS CAN GROW YET REMAIN RARE |
| By: |
Jean Noel Kapferer |
| Format: |
Hardback |
| List price:
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£97.00 |
| Our price: |
£87.30 |
| Discount: |
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| You save:
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£9.70 |
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| ISBN 10: |
0749479124 |
| ISBN 13: |
9780749479121 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 March, 2016 |
| Edition: |
Re-issue |
| Pages: |
240 |
| Description: |
Explore how the luxury sector balances branding between its definition as rare, noble, exclusive and elevating, and the needs of business growth driven by the global rise in middle class consumers. |
| Synopsis: |
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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