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Item Details
| Title:
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BRAND VOICE IN A CONTENT ERA
A PRACTICAL GUIDE TO DRIVING ENGAGEMENT AND IMPACT |
| By: |
Thomas Brown, Freddie Ossberg |
| Format: |
Paperback |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749481188 |
| ISBN 13: |
9780749481186 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 September, 2017 |
| Pages: |
240 |
| Description: |
An intensely practical text that encourages businesses to pay as much attention to planning their content and voice as they do to its execution. Based on original research with marketing leaders and interviews with high profile senior industry practitioners. |
| Synopsis: |
Content marketing has quickly become the latest buzzword plaguing marketing teams - all the cool kids are doing it and you should too. But more often than not, businesses lack clarity as to what this really means, the signals they should be paying attention to, and how they can pivot their efforts to win the battle for attention. And let's not forget all the commentators in the background telling us that traditional advertising and marketing communications are either dead or in terminal decline, and that marketers should abandon what they know and become a 'storyteller'. It's true, it's getting increasingly harder to capture the attention and imagination of your audience, but before you sign up to the content craze, it's worth stepping back from the hype and hyperbole surrounding this new fad and taking a sanity check. That's where Brand Voice in a Content Era can help. Based on original research from a cross-section of brand, marketing and communications professionals, Brand Voice in a Content Era is filled with real-world insights from a diverse range of major brands.Intensely practical in its approach, the book focuses on ensuring your efforts to build authority, reputation and engagement through content are built on solid foundations. Written by a recognised marketing authority and the founder and CEO of a major, international content and publishing agency, Brand Voice in a Content Era is the go-to guide for any organisation that wants to grow its influence and effectiveness through best-in-class content and thought leadership. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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