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Item Details
| Title:
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FUNDAMENTALS OF ADVERTISING
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| By: |
John Wilmshurst, Adrian Mackay |
| Format: |
Paperback |
| List price:
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£54.99 |
| Our price: |
£49.49 |
| Discount: |
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| You save:
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£5.50 |
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| ISBN 10: |
0750615621 |
| ISBN 13: |
9780750615624 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 September, 1999 |
| Edition: |
2nd Revised edition |
| Pages: |
400 |
| Description: |
Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques. |
| Synopsis: |
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising. |
| Illustrations: |
colour and b&w illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
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