Title:
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PUBLIC HOUSE AND BEVERAGE MANAGEMENT: KEY PRINCIPLES AND ISSUES
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By: |
Michael Flynn, Caroline Ritchie, Andrew Roberts |
Format: |
Paperback |
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List price:
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£45.99 |
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£41.39 |
Discount: |
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£4.60 |
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ISBN 10: |
0750646780 |
ISBN 13: |
9780750646789 |
Availability: |
Usually dispatched within 1-3 weeks.
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Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
14 August, 2000 |
Pages: |
236 |
Description: |
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills. |
Synopsis: |
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education. |
Illustrations: |
1, black & white illustrations |
Publication: |
UK |
Imprint: |
Butterworth-Heinemann Ltd |
Returns: |
Returnable |