Title:
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STRATEGIC MANAGEMENT FOR TRAVEL AND TOURISM
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By: |
Nigel Evans, George Stonehouse, David Campbell |
Format: |
Paperback |
List price:
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£37.99 |
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ISBN 10: |
0750648546 |
ISBN 13: |
9780750648547 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
2 December, 2002 |
Pages: |
422 |
Description: |
Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays. |
Synopsis: |
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. |
Illustrations: |
1, black & white illustrations |
Publication: |
UK |
Imprint: |
Butterworth-Heinemann Ltd |
Returns: |
Returnable |