| Title:
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WINE MARKETING
A PRACTICAL GUIDE |
| By: |
C. Michael Hall, Richard Mitchell |
| Format: |
Paperback |
| List price:
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£47.99 |
| Our price: |
£43.19 |
| Discount: |
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| You save:
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£4.80 |
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| ISBN 10: |
0750654201 |
| ISBN 13: |
9780750654203 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
24 September, 2007 |
| Pages: |
360 |
| Description: |
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. |
| Synopsis: |
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. |
| Illustrations: |
Illustrated |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |