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Item Details
Title:
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CULINARY TASTE
CONSUMER BEHAVIOUR IN THE INTERNATIONAL RESTAURANT SECTOR |
By: |
Donald Sloan, Prue Leith |
Format: |
Paperback |
List price:
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£44.99 |
Our price: |
£40.49 |
Discount: |
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You save:
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£4.50 |
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ISBN 10: |
0750657677 |
ISBN 13: |
9780750657679 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
4 November, 2003 |
Series: |
Hospitality, Leisure and Tourism |
Pages: |
208 |
Description: |
Looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. This text discusses the issues involved from a multitude of angles; and evaluates the influence on culinary taste of a variety of factors such as: social class, gender, marketing and geography. |
Synopsis: |
Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles. |
Illustrations: |
1, black & white illustrations |
Publication: |
UK |
Imprint: |
Butterworth-Heinemann Ltd |
Returns: |
Returnable |
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