 |
|
|
Item Details
| Title:
|
MODERN MARKETING COMMUNICATIONS
|
| By: |
Frank Jefkins |
| Format: |
Paperback |
| List price:
|
£72.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0751401161 |
| ISBN 13: |
9780751401165 |
| Publisher: |
KLUWER ACADEMIC PUBLISHERS GROUP |
| Pages: |
240 |
| Synopsis: |
This text is based on practical experience of the marketing scene. It reviews the subject from the point of view that it is not concerned solely with promotion but with marketing as a whole, and the operations of marketing personnel at all levels. The book is the culmination of many years of study and practice of the subject, with quotations from, or references to, papers, books, articles and lectures by the author throughout the text. It also looks forward to the great changes which have or will occur, ranging from satellites to the European Single Market. This volume embraces the total span of marketing communications throughout the marketing strategy, and is written for all those involved in marketing, advertising, public relations, and sales promotion. The new syllabus for Marketing Communications published by the Chartered Institute of Marketing is covered in this book, and the text is tailored to the needs of lecturers and students of the Chartered Institute of Marketing Diploma, as well as students of the CAM and LCCI Marketing Paper. |
| Publication: |
Netherlands |
| Imprint: |
Kluwer Academic Publishers |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|