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Item Details
Title: WHY FONTS MATTER
By: Sarah Hyndman
Format: Paperback

List price: £16.99
Our price: £12.40
Discount:
27% off
You save: £4.59
ISBN 10: 0753557231
ISBN 13: 9780753557235
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: EBURY PUBLISHING
Pub. date: 28 January, 2016
Pages: 144
Description: Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
Synopsis: We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multi sensory experiences in your imagination. Fonts can alter the meanings of words right before your very eyes. You can see what personalities fonts have, and what they reveal about YOUR personality. It explores how you respond to fonts emotionally and can make fonts work for your message. You can be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
Publication: UK
Imprint: Virgin Books
Returns: Returnable
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