AIRLINES by Stephen Holloway ( 9780754615583 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

AIRLINES
MANAGING TO MAKE MONEY

By:

Stephen Holloway

Format:

Hardback

List price:

£135.00

Our price:

£121.50

Discount:

10% off

You save:

£13.50

ISBN 10:

0754615588

ISBN 13:

9780754615583

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 October, 2001

Pages:

452

Description:

The author of this book takes research from managment literature and adapts its theories and empirical findings to the specific circumstances of the airline industry. The result is a "framework" which demonstrates how the management of an airline might be approached in order to make most profit.

Synopsis:

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a a /linking texta , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

Illustrations:

Includes 22 b&w illustrations

Publication:

Imprint:

Ashgate Publishing Limited

Returns:

Returnable

Some other items by this author:

AIRCRAFT ACQUISITION FINANCE (HB)

CHANGING HUMAN SERVICE ORGANIZATIONS (PB)

CHANGING PLANES

CHANGING PLANES (HB)