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Item Details
| Title:
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THE RULES OF INFLUENCE
WINNING WHEN YOU'RE IN THE MINORITY |
| By: |
William Crano |
| Format: |
Paperback |
| List price:
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£12.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0755361784 |
| ISBN 13: |
9780755361786 |
| Publisher: |
HEADLINE PUBLISHING GROUP |
| Pub. date: |
27 March, 2012 |
| Pages: |
304 |
| Description: |
Use the science of persuasion to win people over - even when you're outnumbered and overmatched. |
| Synopsis: |
No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner - in all of these cases you're going up against the majority. And while minorities fail in countless ways, these scientifically proven strategies will lead you to success. * Working from the inside: Outsiders are easy to dismiss. It's pivotal to work with the majority's interests in mind. * Focusing on the problem: Through persistence and consistency, you have much more power on a single issue even when you're outnumbered. * Cracking the majority: There's no majority without consensus. A single dissenting voice starts hundreds of fractures. By applying the science of persuasion to those moments in your life when you're overmatched, Dr. William Crano--an expert in the field of influence--gives you the tools to overcome overwhelming odds and take back control. |
| Publication: |
UK |
| Imprint: |
Business Plus |
| Returns: |
Non-returnable |
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