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Item Details
| Title:
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REACHING AND RESPONDING TO THE AUDIENCE
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| By: |
Cinnamon Catlin-Legutko (Editor), Stacy Klingler (Editor), Bob Beatty |
| Format: |
Paperback |
| List price:
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£43.00 |
| Our price: |
£38.70 |
| Discount: |
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| You save:
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£4.30 |
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| ISBN 10: |
0759113386 |
| ISBN 13: |
9780759113381 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
ALTAMIRA PRESS,U.S. |
| Pub. date: |
16 January, 2012 |
| Series: |
Small Museum Toolkit |
| Pages: |
188 |
| Description: |
Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you. |
| Synopsis: |
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more. |
| Publication: |
US |
| Imprint: |
AltaMira Press,U.S. |
| Returns: |
Returnable |
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