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Item Details
| Title:
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PLANNING FOCUS GROUPS
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| By: |
David L. Morgan |
| Format: |
Paperback |
| List price:
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£81.00 |
| Our price: |
£72.90 |
| Discount: |
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| You save:
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£8.10 |
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| ISBN 10: |
076190817X |
| ISBN 13: |
9780761908173 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
24 July, 1997 |
| Series: |
Focus Group Kit |
| Pages: |
160 |
| Description: |
David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools. |
| Synopsis: |
David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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