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Item Details
| Title:
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READING CULTURE
THEORY, PRAXIS, POLITICS |
| By: |
Pramod K. Nayar |
| Format: |
Paperback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
076193474X |
| ISBN 13: |
9780761934745 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
8 June, 2006 |
| Pages: |
244 |
| Description: |
This book analyses how forms of public culture in India-cinema, the comic book, the museum and the tourist brochure-generate social meanings. It 'reads' the strategies through which they reflect, reinforce and at times contest existing power relations within society. Using a range of theories and approaches, Pramod Nayar demonstrates how a cultural form or genre encodes narratives of power, and works to marginalize certain identities, norms, modes of thinking and knowledge while valorizing others. |
| Synopsis: |
The theory, methods and politics of cultural studies are examined in this book which is concerned with the ways in which public culture reflects the relations between identities, race, gender and class.Adapting a range of theories and approaches, the author demonstrates how a cultural form effectively disseminates meanings - a political act - by marginalizing certain identities, norms, modes of thinking and knowledges while valuing others. The book covers topics as diverse as comic book superheroes, patriotic songs in Hindi films, the projection of 'authenticity' in tourist brochures and the poetics of display in museums. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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