PUBLIC RELATIONS by Danny Moss, Barbara DeSanto ( 9780761948575 )

Item Details

Title:

PUBLIC RELATIONS
A MANAGERIAL PERSPECTIVE

By:

Danny Moss, Barbara DeSanto

Format:

Paperback

List price:

£65.99

Our price:

£59.39

Discount:

10% off

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£6.60

ISBN 10:

0761948570

ISBN 13:

9780761948575

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

15 December, 2011

Pages:

512

Description:

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

Synopsis:

Electronic Inspection Copy available for instructors hereTaking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

ABSOLUTE ESSENTIALS OF PUBLIC RELATIONS (HB)

PERSPECTIVES ON PUBLIC RELATIONS RESEARCH