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Item Details
Title: RESISTING MCDONALDIZATION
By: Barry Smart (Editor)
Format: Paperback

List price: £63.00
Our price: £56.70
Discount:
10% off
You save: £6.30
ISBN 10: 0761955186
ISBN 13: 9780761955184
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 16 April, 1999
Pages: 272
Description: George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis.The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically
Synopsis: George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis.The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically developed. The book enlarges our understanding of how everyday life is structured by new standards of bureaucratic control and performance-related criteria and plays a major role in illuminating how identity and practice are structured today. The volume concludes with a response from George Ritzer.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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