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Item Details
| Title:
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THE WAWA WAY
HOW A FUNNY NAME AND SIX CORE VALUES REVOLUTIONIZED CONVENIENCE |
| By: |
Bob Andelman, Howard Stoeckel, Bob Andelman |
| Format: |
Hardback |
| List price:
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£12.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0762453060 |
| ISBN 13: |
9780762453061 |
| Publisher: |
RUNNING PRESS,U.S. |
| Pub. date: |
8 April, 2014 |
| Pages: |
274 |
| Description: |
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas,fuel, convenience, and food,all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense. |
| Synopsis: |
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas,fuel, convenience, and food,all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense. |
| Illustrations: |
20 colour photos, B&W photos throughout |
| Publication: |
US |
| Imprint: |
Running Press Adult |
| Returns: |
Non-returnable |
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