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Item Details
Title: CRAFTING QUALITATIVE RESEARCH
BEYOND POSITIVIST TRADITIONS
By: Pushkala Prasad
Format: Paperback

List price: £61.99
Our price: £55.79
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ISBN 10: 0765641593
ISBN 13: 9780765641595
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS INC
Pub. date: 26 June, 2017
Edition: 2nd Revised edition
Pages: 388
Synopsis: This book provides an overview of qualitative research models and their applications in organization and management studies. Focusing on the philosophical underpinnings and practical implications of diverse qualitative methods, this comprehensive text offers a guided tour of the options available to qualitative researchers, highlighting aspects of research design, execution, and analysis in each tradition. In clear, readable prose, the author offers insight into the ambiguities, tensions, and interconnections of diverse qualitative research traditions without resorting to oversimplification. The book's four main sections include examples and applications specifically designed for the field of management. Each chapter is devoted to a specific methodology, describing techniques and applications as well as current controversies and emerging issues. Summary boxes and practical examples will help the reader to navigate this terrain and generate research that is both relevant and of high scholarly quality.With its detailed and easy-to-understand coverage, this will be the text of choice for students working with qualitative methods in organization studies, consumer research, public administration, information systems, and media and communication studies. Instructors teaching qualitative approaches in a research methods course and researchers wanting to acquaint themselves with non-positivist traditions will also find this a useful resource.
Illustrations: 5 black & white illustrations, 5 black & white line drawings
Publication: US
Imprint: M.E. Sharpe
Returns: Returnable
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