SELLING BRITISH COLUMBIA by Michael Dawson ( 9780774810548 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

SELLING BRITISH COLUMBIA
TOURISM AND CONSUMER CULTURE, 1890-1970

By:

Format:

Hardback

List price:	£87.00
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ISBN 10:

0774810548

ISBN 13:

9780774810548

Publisher:

UNIVERSITY OF BRITISH COLUMBIA PRESS

Pub. date:

27 October, 2004

Pages:

292

Description:

An entertaining and illustrated account of the development of BC's tourist industry between 1890 and 1970, examining how BC's history of colonialism was deftly marketed to potential tourists.

Synopsis:

Selling British Columbia is an entertaining examination ofthe development of the tourist industry in British Columbia between1890 and 1970. Michael Dawson argues that in order to understand theroots of the fully-fledged consumer culture that emerged in Canadaafter the Second World War, it is necessary to understand theconnections between the 1930s, 1940s, and the postwar era.Cultural producers such as tourism promoters and the stateinfrastructure played important roles in fostering consumer demand,particularly during the Depression, the Second World War, andthroughout the postwar era. Dawson draws upon promotional pamphlets,newspapers, advertisements, and films, as well as archival sourcesregarding government, civic, and international tourism organizations.Central to his book is an examination of the representation of popularimagery and of how aboriginal and British cultures were commodified andmarketed to potential tourists. He also looks at the gendered aspect ofthese promotional campaigns, particularly during the 1940s, andchallenges earlier interpretations regarding the relationship betweentourism and nature in Canada.Historians have tended to focus on either the first wave ofconsumerism from the 1880s to the 1920s, or else on the era of economicexpansion that followed World War Two. As Dawson shows, the 1930-45period in particular was an important and dynamic one in the creationof Canadian and British Columbian consumer culture.Michael Dawson's highly readable and engaging account of thedevelopment of the British Columbia tourist industry will be welcomedby British Columbian and Canadian historians, as well as other scholarsof tourism and consumerism.

Illustrations:

30 b&w illustrations, 7 tables, 2 maps

Publication:

Canada

Imprint:

University of British Columbia Press

Prizes:

Winner of Third Prize Book Award, BC Historical Federation 2005 (Canada)

Returns:

Returnable

Some other items by this author:

A CANADIAN GIRL IN SOUTH AFRICA