pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: SOLD ON RADIO
ADVERTISERS IN THE GOLDEN AGE OF BROADCASTING
By: Jim Cox
Format: Paperback

List price: £29.95
Our price: £26.96
Discount:
10% off
You save: £2.99
ISBN 10: 0786475188
ISBN 13: 9780786475186
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: MCFARLAND & CO INC
Pub. date: 25 January, 2013
Pages: 332
Description: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.
Synopsis: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
Publication: US
Imprint: McFarland & Co Inc
Returns: Non-returnable
Some other items by this author:
AMERICAN RADIO NETWORKS (PB)
ELECTRIC MOTORS (PB)
ELECTRIC MOTORS IN THE HOME WORKSHOP (PB)
FRANK AND ANNE HUMMERT'S RADIO FACTORY (PB)
GREAT RADIO SITCOMS (HB)
HISTORICAL DICTIONARY OF AMERICAN RADIO SOAP OPERAS
HISTORICAL DICTIONARY OF AMERICAN RADIO SOAP OPERAS (HB)
HOPE, LIFE, AND INSPIRATION-A COLLECTION OF POETRY AND PROSE
MAN CALLED SCAR (PB)
MR. KEEN, TRACER OF LOST PERSONS (PB)
MUSIC RADIO (HB)
MUSIC RADIO (PB)
MUSICMAKERS OF NETWORK RADIO (PB)
NEWSPAPERS IN TRANSITION (PB)
NL HIERARCHY
NL HIERARCHY (HB)
RADIO AFTER THE GOLDEN AGE (PB)
RADIO CRIME FIGHTERS (PB)
RADIO JOURNALISM IN AMERICA (PB)
RADIO SPEAKERS (HB)
RADIO SPEAKERS (PB)
RAILS ACROSS DIXIE (HB)
RAILS ACROSS DIXIE (PB)
RURAL HEALTHCARE
RURAL HEALTHCARE (PB)
SAY GOODNIGHT, GRACIE (PB)
SCAR AND THE DOUBLE D RANCH (PB)
SCAR''S MOUNTAIN
SOLD ON RADIO (HB)
THE A TO Z OF AMERICAN RADIO SOAP OPERAS
THE A TO Z OF AMERICAN RADIO SOAP OPERAS (PB)
THE DAYTIME SERIALS OF TELEVISION, 1946-1960 (PB)
THE GREAT RADIO AUDIENCE PARTICIPATION SHOWS (PB)
THE GREAT RADIO SITCOMS (PB)
THE GREAT RADIO SOAP OPERAS (PB)
THIS DAY IN NETWORK RADIO (PB)
UNDERSTANDING DOCTORS' PERFORMANCE
UNDERSTANDING DOCTORS' PERFORMANCE (PB)
WEBSTER, INDIANA

TOP SELLERS IN THIS CATEGORY
The Shipping Forecast (Hardback)
By: Nic Compton
Ebury Publishing
Our Price : £10.94
more details
The Autobiography (Paperback)
By: Johnnie Walker
Penguin Books Ltd
Our Price : £9.48
more details
Bringing in the Sheaves (Paperback)
By: Richard Reverend Coles
Orion Publishing Co
Our Price : £8.02
more details
Margrave Of The Marshes (Paperback)
By: Alexandra Ravenscroft, Florence Ravenscroft, John Peel
Transworld Publishers Ltd
Our Price : £9.48
more details
Attempting Normal (Paperback)
By: Marc Maron
Random House USA Inc
Our Price : £10.94
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 THE ARTS
 performing arts
 radio


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket