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Item Details
| Title:
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CUSTOMER COMMUNITY
UNLEASHING THE POWER OF YOUR CUSTOMER BASE |
| By: |
D. Banks, Kim Daus |
| Format: |
Hardback |
| List price:
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£20.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
078795621X |
| ISBN 13: |
9780787956219 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pages: |
288 |
| Description: |
The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. |
| Synopsis: |
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. "Customer.Community" takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. "Customer.Community" will help cultivate a mind-set to leverage the collective, untapped power of your customer base. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Returnable |
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