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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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Title:
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FUNDRAISING FOR SOCIAL CHANGE
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By: |
Kim Klein |
Format: |
Paperback |
List price:
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£30.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0787984558 |
ISBN 13: |
9780787984557 |
Publisher: |
JOHN WILEY & SONS INC |
Pub. date: |
1 November, 2006 |
Edition: |
5th Revised edition |
Series: |
Kim Klein's Chardon Press |
Pages: |
560 |
Description: |
Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. |
Synopsis: |
Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology-e-mail, online giving, and blogs-and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
Jossey-Bass Inc.,U.S. |
Returns: |
Returnable |
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